WOODPECKER: BASIC BRAND ACTIVATION

SUMMARY:

Woodpecker surfboards are special. Bill who produces this amazing and unique 100% natural surfboards as well. He is creating this beautiful hand-crafted boards with so much passion that we immediately could see how huge this brand’s potential is.

OVERALL GOALS:

Brand awareness in target audience, social media awareness and new customers

WHAT WE DID:

RESEARCH & STRATEGY: brand discovery, content and storytelling strategy, social media recommendations (IG, FB & Pinterest), brand interview

PRODUCT PHOTO SHOOT

VIDEO SHOOT: “1 minute with WOODPECKER” promotion video

TIME FRAME: Once-Off

WOODPECKER INSIGHTS:

WHERE:

36 Promenade Road,
Muizenberg
Cape Town
South Africa

FOLLOW WOODPECKER:

Instagram: woodpecker_surfboards
Facebook: Woodpecker Natural Surfboards