MADAME LUNA CANDLES

SUMMARY:

Madame Luna Candles is an exclusive candle brand based in South Africa. The exquisite scents and candles are conceived at their candle factory in Woodstock, Cape Town, where their local specialised candle pourers hand-pour each and every one of their distinctly fragranced candles and diffusers.

Due to the fact, that Madame Luna had no Social Media presence until we started to work together in 2018 we had to start from the scratch. The most important aspect was to create exclusive and unique content (via photography) to make sure we promote the newly launched online shop as best as possible.

OVERALL GOALS:

Brand awareness in target audience, social media awareness and online shop sales

WHAT WE ACHIEVED AFTER ONLY A FEW MONTHS:

– 3,600 Facebook fans within 5 months
– 1,600 Instagram fans within 5 months
– +400% wholesale requests
– Overall website soft conversion rate of 3.4% and hard conversion rate of 1.6% (sessions vs conversions) straight after the launch of the new online shop

WHAT WE DID AND STILL BUSY DOING:

• Research & Strategy
• Photo Shootings
• Social Media Content Creation
• Social Media Marketing
• Graphic Design
• Search Engine Optimization
• Email Marketing
• Influencer Marketing

MADAME LUNA INSIGHTS:

WHERE:

Madame Luna Candles
5 Ravenscraig Mews, 8 Ravenscraig Road
Woodstock, Cape Town

FOLLOW MADAME LUNA CANDLES:

Website: www.madamelunacandles.com
Facebook: facebook.com/madamelunacandles
Instagram: instagram.com/madameluna_candles