Madame Luna Candles is an exclusive candle brand based in South Africa. The exquisite scents and candles are conceived at their candle factory in Woodstock, Cape Town, where their local specialised candle pourers hand-pour each and every one of their distinctly fragranced candles and diffusers.
Due to the fact, that Madame Luna had no Social Media presence until we started to work together in 2018 we had to start from the scratch. The most important aspect was to create exclusive and unique content (via photography) to make sure we promote the newly launched online shop as best as possible.
Brand awareness in target audience, social media awareness and online shop sales
– 3,600 Facebook fans within 5 months
– 1,600 Instagram fans within 5 months
– +400% wholesale requests
– Overall website soft conversion rate of 3.4% and hard conversion rate of 1.6% (sessions vs conversions) straight after the launch of the new online shop
Madame Luna Candles
5 Ravenscraig Mews, 8 Ravenscraig Road
Woodstock, Cape Town
25. June 2019