Cape Diamond Exchange is an exclusive jewellery boutique in Cape Town. Offering a vast range of jewellery and unique handcrafted pieces, set and unset certified Diamonds and Tanzanite, and a superior selection of stones.
Therefore, it was crucial to make sure we reach the ideal target audience for these high-end products. After setting up the target audience (High-end tourists in Cape Town, upper class Cape Town) we did a photoshoot to make sure that also the ads itself are addressing the target audience as best as possible. This allowed us to achieve incredible Facebook results within the high-end target audience after only a few months.
Brand awareness in main target audience, social media awareness and customer acquisition.
+ 30% post reactions
+ 5% more page likes within the high-end target audience
Cape Diamond Exchange Boutique
73 St’ Georges Mall
Cape Town City Centre
25. June 2019