Abang Africa is an eco-tourism and responsible travel agency based in Cape Town, South Africa. They craft African safaris and holidays to explore the lessor known path, the never seen before beauty.
Due to the fact, that Abang Africa had an outdated website, we decided to start from scratch with Digital Branding followed by redoing their Social Media presence and new website during the lockdown in South Africa. One of the most important aspect was to create on-brand and unique content (via photography) to make sure we promote the newly developed brand voice as best as possible.
Brand awareness in target audience, social media awareness and enquiries
WHAT WE DID AND STILL BUSY DOING:
Research & Strategy
Social Media Content Creation
Social Media Marketing
Search Engine Optimization
Google Search & Display Ads