Case Studies

Results, not promises.

Every client story follows the same pattern: foundation first, then performance. Six engagements — some four months old, some seven years in — each measured the same way.

Results below: Apr 2024 — Apr 2026 Non-brand Google Ads

01

ILLUMINA

Lighting Architecture · AT · 2019 — ongoing

“Built the brand and website before a single campaign ran. Now one of Austria’s leading lighting architecture firms.”

Illumina lighting architecture website screenshot showing showroom project work

9.4%

CLICK THROUGH RATE

Industry avg 5.6%

€30

COST PER LEAD

Benchmark €80–90

7yrs

Client tenure

Still active

Illumina came to us as a promising studio in a crowded lighting market. We rebuilt positioning, rewrote the site, set up tracking, then launched paid. Seven years on, CTR is 30% above industry — CPL a third of it.

CLIENT LINKS:
Website · Instagram · LinkedIn

LISTEN, to what our clients really think! 😉

02

STAMMDESIGN

Wood & Epoxy Tables · DACH + Intl · 2019 — ongoing

“Found an untapped keyword opportunity nobody knew existed. Expanded to six markets.”

Stammdesign premium wood furniture project image for Passionrebel case study

8.8–9.4%

CLICK THROUGH RATE

Industry avg 5.6%

€24

COST PER LEAD

Benchmark €45–60

6

Markets

AT, DE, CH + 3 intl

Stammdesign workshop image showing the production of a bespoke wood table

Timber construction is a trust purchase. Before spending on ads we rebuilt the brand story and the SEO base. When paid finally turned on, it walked into a warm room — 5.5× the category CTR, a quarter the cost.

CLIENT LINKS:
Website · Instagram · LinkedIn

03

Meiberger Holzbau

Timber Construction · AT + Bavaria · 2022 — ongoing

“SEO and brand repositioning first — then paid media. Premium client segment unlocked.”

7.8%

CLICK THROUGH RATE

Industry avg 1.4%

€35.6

COST PER LEAD

Benchmark ~€90

5.5x

CTR vs benchmark

Premium audience segment

Timber construction is a trust purchase. Before spending on ads we rebuilt the brand story and the SEO base. When paid finally turned on, it walked into a warm room — 5.5× the category CTR, a quarter the cost.

CLIENT LINKS:
Website · Instagram 

04

WoodyLiving

Premium Furniture · AT/DE · 2024 — ongoing

“Updated the website to show the full range first. Conversions at a quarter of the category benchmark.”

10.8%

CLICK THROUGH RATE

Industry avg 5.6%

€11.26

COST PER LEAD

Benchmark €35–45

4mo

To benchmark-beating

From kickoff

WoodyLiving premium furniture showroom image for Passionrebel

The catalogue was buried. We restructured the site to lead with range, then launched paid across Google, Meta and Performance Max. CPL landed at a quarter of the category average within four months.

CLIENT LINKS:
Website · Instagram

05

KS Studios

Architecture CPD · South Africa · 2019 — ongoing

“Recommended pivoting to online courses during the pandemic. Now the top architecture CPD provider in South Africa.”

7.7%

CLICK THROUGH RATE

Non-brand Google Ads

#1

Architecture CPD

South Africa

7yrs

Client tenure

Still active

KS Studios architecture course website screenshot for Passionrebel case study

When in-person teaching stopped in 2020, we recommended a full pivot to online CPD courses. Repositioned the brand, rebuilt the funnel, ran paid against a new audience map. Seven years later they lead the category nationally.

CLIENT LINKS:
Website · LinkedIn

06

Oxyparat

Medical Oxygen · DE · 2021 — ongoing

“SEO-first for a regulated category. Consistently 15–30 non-brand conversions every month.”

7.6%

CLICK THROUGH RATE

Industry avg 5.5–6%

15–30

Conversions / month

Non-brand, consistent

5yrs

Client tenure

Still active

A regulated category where you can’t just buy your way in. We led with SEO — information-first content, a careful keyword map, compliant ad copy where paid made sense. Five years of steady, compounding demand.

CLIENT LINKS:
Website

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